Posted in: General News
Temporary Visitors Centre I 425 Polmadie Road I Glasgow I G42 0PJ Thursday 19thOctober 2017 | 2:00 –4:00 hrs
Part of the FTSE 250 Pennon Group, Viridor is Scotland’s leading recycling, renewable energy and sustainable waste partner. Working with 96% of Scottish local authorities, public bodies and Scotland’s leading businesses, Viridoroperates a £100m Scottish network of advanced recycling infrastructure and is investing £500m to translate Scottish zero waste policy into practice.
Viridoris working with Glasgow City Council to design, build finance and operate a European class modern recycling and renewable energy centre to better manage the city’s 200,000 tonnes of residual waste that until now would have gone to landfill. The £154m project willdeliver a broad range of opportunities for small businesses and social enterprises including a commitment to support a programme of capacity building workshops.
This workshop will help small businesses and social enterprises taketheir brand and marketing to apowerfullevel. Ourspecialtools and techniqueswill help you identify and communicate the most compelling truths about what you do, why you do it, and the difference you make:
Marketing with Authenticity is a idea whose time has really come. People are sceptical about the messages they hear and, with trust levels through the floor, we need to find a way to overcome these barriers. That’s where Marketing with Authenticity comes in.
Delivered by: Diane Lurie, consultant brand strategist. Before setting up her own practice, Diane worked with leading research and communications agencies in London, Edinburgh and Glasgow, advising household names such as Hilton, Dobbies, Muller Wiseman Dairies, Highland Spring, Arran Aromatics, and Taylor Wimpey on how to optimise their brands and helping organisations realise their full potential.